The three S’s – ease of use, sociability, and protection – tend to be a great basis for any dating website. So why can it appear to be numerous internet sites tend to be mysteriously missing all of them off their business plans?
Enter LikeBright, a brand new dating site started in Seattle that aims to purge deception through the online dating world. Its a tall purchase, but Ron Lai, Sonya Lai (yes, they’re siblings), and Nick Soman tend to be determined to meet it. The trio fulfilled while their studies at Harvard, and chose to found LikeBright this current year within the TechStars, an organization that phone calls alone the “# 1 startup accelerator in the field,” plan in Seattle.
Their unique aim, as explained to Aislyn Green of TechFlash.com, is not complex: “LikeBright is actually a TechStars Seattle business working to make dating easy, personal and safe for ladies.” Ladies everywhere – and lots of guys – complain regarding the not enough depend on and rampant lying that plagues online dating sites. For many, it really is become these types of a challenge they’ve abadndoned online dating altogether in favor of going back to the conventional methods of matchmaking which they’d once denied, like fulfilling through pals or at social gatherings. LikeBright will fight this problem by “constructing a dating layer on Twitter to help females satisfy individuals through the folks they trust.”
The motivation for LikeBright came from personal expertise. Sonya was pushed by a need to help the girl feminine buddies browse the sometimes-dangerous arena of online dating, and planned to spot focus on the problems, frequently ignored, that ladies worry about with regards to seeking love on line. Ron, a regular traveler, ended up being motivated to produce a niche site that met their nomadic requirements, and Nick learned for the value of meeting a romantic date through some one you confidence when a female friend launched him to their gf.
Before constructing the site, the trio performed 50 real time interviews with women who desired to share their unique encounters with online dating sites. The responses they received varied from the humorous into the horrifying, like “every little thing seemed good. After which the guy questioned me easily smoked meth” and “He was 11 and I had to drive him house. He’d walked completely across town.” Determined that the globe lacked a dating site that places women first, LikeBright was born.
LikeBright is committed to creating a breeding ground constructed on the 3 S’s. Signing up for this site is not difficult: it requires 30 seconds to sign up via myspace Connect. Your website promotes sociability by providing people a social context for your singles they see and letting them communicate with buddies – attached or otherwise not – on the webpage. And it is safe: women may use LikeBright anonymously, and every man on the internet site is vouched for.